Fynd rolls out its first TVC in association with DCMN

05 May,2017

 

 

Fynd, the fashion e-commerce portal, has tied-up with a Berlin-based TV media agency, DCMN for its first TV ad campaign. Fynd has reached out to TV audiences for the first time with its commercial, ‘Still stuck with the old?’

 

Directed by Jay Bhansali under the banner Veda Productions, Errol Peter Marks, Tushar Pandey of the Pink movie fame and Rashi Mal are the actors in the ad film.

 

Commenting on the association, Fynd Co-founder, Harsh Shah, said: “We are extremely delighted to have rolled out our first TVC for viewers. As a medium, television is one of the best ways to traverse the length and breadth of the country. We are keen to reach out to a larger set of people and make them aware of our key proposition. We are sure that our association with an international data-driven media agency like DCMN will enable us to stay focused on our KPIs and will help us to soar in a sustainable

 

On the association, DCMN Country Head, India, Bindu Balakrishnan said: “Fynd is a unique fashion portal that is based on making optimal use of both online and offline forms of retail and on channeling their combined outreach for a superior customer experience. DCMN’s expertise lies in taking a performance-driven approach to TV – something which is unique in India’s marketing landscape. Using our proprietary TV attribution technology, we will continually monitor and optimise the Fynd campaign to ensure every rupee is being spent where it counts.”

 

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