Fruits Up seeks to break fizzy stereotypes through latest campaign

12 May,2017

By A Correspondent

 

Leading fruit juice player, Manpasand Beverages has launched its latest campaign for ‘Fruits Up’ featuring brand ambassador TapseePannu. This is the first ad of the brand with Tapsee after she was signed up as the brand ambassador for the product in December 2016.

 

Said Abhishek Singh, Director, Manpasand Beverages: “‘Fruits Up’ represents a variety of healthy carbonated fruit drink with goodness of fruit pulp in it. Our tag line, “Fruit with Fizz” is the apt description of the brand that aims to capture the health conscious and sensible youth of today. We wanted the campaign to resonate with the youth of today and also stress on the changing norms of the society. “

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