Dear MxM by Jaisurya Das: How do I become an auto journalist?

18 May,2017

By Jaisurya Das


Welcome back, ladies and gentleman! 

It’s a balmy morning here in Pune and it won’t be long before the balmy turns unbearable what with the amazingly feisty summer we are having in Maharashtra…

I guess the heat is in the air and evidently in media too; Alleged misappropriation of proprietary content to scams that are being supposedly unearthed by the hour. Quite amusing to say the least!

While I have lots to say on these micros of media ethics, I shall hold my horses for another time, before my editor reminds me of the deadlines that I am very quickly approaching. But you will hear from me on this very soon since this involves a subject that I am passionate about.

Intellectual property is a goldmine that must be protected at any cost, be it media or the literary world. The gross violations that are unearthed by the day are blasphemous to say that least….

But for now, it’s the weekly questions from our readers in Kolkata, Hyderabad and Mumbai. Read on…


Sir, I am interested in a career in auto journalism. I love cars though I do not have any education in automobile engineering or design. How do I become an auto journalist?

Thanks for writing in to us at Dear MxM. To be honest, I haven’t come across any course or specialisation for automobile journalism, however India does boast of a few excellent auto journalists..

This is a very specialised area and does require you to have micro understanding of how automobiles work and perform and thus it would ideally take some training in this regard. I am of course assuming that you already possess a fair understanding of automobiles and their mechanics.

It would probably be a good idea to try and get an internship assignment with an auto journalist and learn on the job. Alternatively you could also create your own blog for this subject and start marketing it on social media which would be a great testing ground.

This will in turn get you feedback which will help hone your skills further on this segment. You could then follow this up with contributions to magazine and auto websites to get noticed and then move on with your career! All good wishes on that.


I am a copywriter in a leading advertising agency, but enjoy social media. Is there scope for people like me in digital advertising?

Sure! There is scope for everyone in digital advertising provided you have the creative skills, analytical approach and good understanding of audience interests.

Since you are already in copywriting, you are familiar with the planning that goes into creating campaigns and this will certainly help you in digital advertising. All the growth that is happening is focussed on this area and hence the potential is huge.

I would advise you to start looking for a break in a good digital agency, ideally a smaller one to allow you the freedom to multitask and learn on the job. There are several smaller agencies that churn out some great work. Do your research and take the plunge.

Am sure you will do just great!


I have been handed over the pink slip last week, and this is only because the company has decided that it doesn’t want the division I am in because it’s “non-core”. I do understand that the company wants to focus and do away with the outdoor division, but since it’s no fault of mine, it should give me more than the standard severance pay of one month. What’s your view, Sir?

Am afraid not. Severance pay or notice issued to you will follow the clauses set at the time of employment unless revised otherwise.

Yes, severance pay does differ and from what I have seen now, companies offer three months’ pay as a token of good measure. While this in itself is low considering how much time it takes to find suitable alternative employment, it is best to accept it and move on with your life.

My personal view on this calls for a more moderate approach where people are given a window of three months to search for alternate employment and at the end of this term given the standard one month’s notice to resign/ leave etc.

This is however not always possible and as I mentioned, it is best to leave respectfully and move on with your life.


That reminds me, it is time for me to leave and get on with my day before I severe myself for reporting to work late everyday. But do have a super weekend and enjoy yourselves to the hilt. Be good though. It’s safer. Till we meet again then. Sayonara and God Bless you all!


Jaisurya Das, maverick and media evangelist, eats, sleeps and makes love to brands. His consulting interventions are aimed at making brands powerful and sustainable. He is also the Contributing Editor of MxM India and Co-Founder of more on his work, visit The views expressed in this column are his own.


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