DDB MudraMax appoints Sommnath Sengupta to drive tech innovations

16 May,2017

By A Correspondent

 

Sommnath Sengupta

To strengthen the multi-specialty expertise of the agency and help build brands in this age of data-digital, driven convergence and complex consumer dynamics, DDB MudraMax has roped in SommnathSengupta as Head-Tech Innovations, OOH & Experiential.

 

With the DDB Mudra Group moving towards digital driven transformation, Sengupta would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

 

At DDB MudraMax, he will be based out of Mumbai and will be working closely with Sanjay Shukla, President, DDB MudraMax (OOH, Events & Experiential).

 

Speaking on his association with DDB MudraMax, Sengupta said: “I am looking forward for an innovative association with DDB MudraMax. When we integrate technology with storytelling experience, we will be able to gather ‘data’ which is an integral part of any campaign.  We will be providing in-house, end to end technology solution from Concept – Design – Execution for our clients.”

 

Gour Gupta

Speaking on the  appointment, Gour Gupta, Executive Director, DDB Mudra Group and CEO, DDB MudraMax (OOH, Events & Experiential) said: “Somm’s restless passion for technology’s integration in storytelling and interaction delighted me. He is the right fit to drive our tech integration and content. Since technology is our ally in storytelling experience, we will be offering our clients a bouquet of tech innovations and content creations with the integration of Social media and Data.”

 

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