Creativeland’s Sajan Raj Kurup launches Ventureland Asia

03 May,2017

By A Correspondent

 

Sajan Raj Kurup, Founder and Creative Chairman of Creativeland Asia (CLA), has launched a venture investment firm called Ventureland Asia. The firm has already invested 40 per cent stake in New York-based kids clothing company Masala Baby Inc.

 

Said Sajan Raj Kurup, Founder, Ventureland Asia and Founder & Creative Chairman, Creativeland Asia: “There’s been a huge churn in the business of funding in the last few years. Most PEs, VCs follow a herd mentality. Most businesses that seem to get a good valuation are the ones which have mastered the art of fabricating a good story on paper. There are a whole lot of entrepreneurs who get sacrificed at the altar of this cultural gap between the investors and the investees. The issue is everyone involved seems to be playing a game, existing from round to round basis and not looking at value creation.”

 

Continuing on the inception of Ventureland Asia, he said: “Ten years back I saw a business gap in the marketing communications business and out of nowhere created the buzziest advertising agency in the country which today is still one of the most sought after name in advertising. Now, I am ready to enter the next level of brand building with a legacy of successful brand launches, brand refreshes and path breaking creative solutions.”

 

Ventureland Asia has four parts to it:
· One, Marquee funds which will involve deep engagement with marketing, tech and design support that will look at an exit in 48 to 60 months.

· Two, Bridge Funds which will focus on market enhancement and carry on from Angel to series A. Looking at an exit in 24 to 30 months.

· Three, Business Advisory services with Out of the box consulting that include Research, Technology and Finance, and end in Design, Branding and Communication.

· And four, Incubation to Create own brands and build POC. Focus on adding creativity to existing industries.
Leading this venture for Kurup is old hand and Chief Operating Officer Srijib Mallik. “Srijib is a mathematician at heart. His instinct for creative solutions and thorough understanding of complex business models makes him the right choice to lead. He has put a great team of financial analysts, fund managers and advisors at Ventureland Asia,” said Kurup.

 

Added Mallik: “Ventureland Asia is an ideas investment engine where entrepreneurs can unleash the power of their creativity. It is a place designed to be open minded, collaborative, explorative and yet be relentlessly focused on business outcomes. Among other investments, we are extremely proud to announce our first major investment with New York based Masala Baby Inc which is already emerging as Hollywood parent’s new favourite brand. We will aim to support and grow their business exponentially.”

 

Ventureland Asia will fund, partner and guide the marketing efforts of budding entrepreneurs and businesses to make sure that they capture and create maximum economic value for their ideas. Backed by the cutting edge branding, design and digital capabilities of Creativeland; Ventureland Asia is a platform where entrepreneurs get an opportunity to see their ideas achieve excellence.

 

 

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