Chrome DM launches OAP for broadcasters

16 May,2017

By A Correspondent


Chrome Data Analytics and Media has launched ‘Chrome on-air presentation’ (Chrome OAP),a tool for broadcasters to optimise factors that determine viewers’ behaviour and engagement with on–air screen elements.


Among several actionable insights, Chrome OAP will provide competitive comparison on: Anchor delivery / tenor / knowledge; graphical interaction with expert panel members; treatment to Live coverage; type of stories covered within the news genre; viewer take on pre-designed factors that make a show soar on popularity; screen-packaging (Astons, L Bands, Scrolls, Bugs, Clock etc.)


These factors further disperse into several sub-parameters such as screen look and feel, graphics and texts, picture quality, camera angle, anchor tonality etc., thus giving a comprehensive report. The study is conducted among 30,000 respondents with a turnaround time of three weeks.


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