Chrome data for English news channels of Week 18

12 May,2017

By A Correspondent

Pankaj Krishna

Last week, MxM India asked Chrome Data, specialists in connectivity research, to give us a report on the availability of Republic TV. We now have the report for Week 18 which ended yesterday (see below).

 

And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “As a new launch, Republic has been impressive in managing its distribution deals. With an All India urban OTS of 50%, it has managed to be in the top 5 at the time of launch itself. This shows the groundwork that the Republic team has done in its pre-launch phase. Their breaking of the Lalu story, followed by the coverage of AAP has been a high-decibel affair and has grabbed many viewers’ attention. Being FTA, their availability on free dish and on Hotstar is a smart move.”

 

OTS is the actual census-based, percentage connectivity of a channel spread across 81 million homes, reported by Chrome Data Analytics & Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 350+ channels on a daily basis in Chrome Track 2.0

 

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