Captain Morgan and Vir Das capture everyday adventures via latest digital campaign

19 May,2017

By A Correspondent

 

Captain Morgan Original Rum and Vir Das have introduced a series of digital films that introduce the fun and charismatic spirit of the Captain to the country

 

The films have been conceptualised and produced by Weirdass Comedy and speaking of his experience of working with Captain Morgan for the digital films, Vir Das said “I love the content that Captain Morgan has created globally and it was exciting opportunity to reiterate the brand’s spirit in the Indian context. As the brand had just launched in the country and we had an icon like Captain, we wanted to show real scenarios where fun solutions can diffuse the tension in the room. We hope the audiences enjoy the films imbibe the Captain’s spirit in their lives.”

 

Speaking of the campaign, Subroto Geed, Sr. VP – Marketing, Prestige Brands for United Spirits, said: “Captain Morgan is an epitome of adventure and fun and symbolizes the true spirit of Caribbean. We are delighted to have creative partners in Vir and Weirdass who have beautifully understood the brand spirit and helped us create stories which resonate in Indian popular culture. We hope Indian millennials feel a strong affinity to the films and celebrate their fun occasions with Captain Morgan Original Rum.”

 

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