Byju’s launches in-cinema campaign with PVR

05 May,2017

By A Correspondent


Leading education platform Byju’s has announced the launch of its new in-cinema advertising campaign with PVR Cinemas. This campaign is inspired by the findings of a recent survey which revealed that people across geographies strongly associate brand Byju’s with the colour purple.


Talking about the campaign, Mrinal Mohit, Chief Operation Officer, Byju’s said: “Our partnership with PVR Cinemas marries our continued efforts to stay in touch with children and parents during vacation time as well as offer them a chance to experience the Byju’s way of learning. PVR cinemas will also offer us a captive audience and a great medium to engage with them too. Our brand creatives and properties are positioned at different touch points across PVR cinemas to ensure easy recall with movie goes. Overall, we are confident this campaign will offer brand BYJU’S a substantial viewership as it spreads across 50 cities, 126 PVR Cinemas properties and 579 screens.”


Added Gautam Dutta, CEO, PVR Ltd: “Cinemas offers an unparalleled multi-sensory 360 degree brand activation opportunity to tell the brand story in a captive environment, across customer profiles. We welcome BYJU’S on board as the company that is reinventing how students learn, through its learning app”.


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