Buzziest IPL season this year, says Maxus Mesh report

26 May,2017

By A Correspondent

 

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10.This study has been done by Maxus Mesh – the marketing command centre and dialogue engine that reads environmental signals in real-time.

 

The key highlights of the report are as follows:

:: This was most buzziest IPL season ever with more than 6 million mentions around the event. This is more than 2X as compared to 2016 buzz levels.

:: KKR was most popular team this year followed by the winning team Mumbai Indians

:: MS Dhoni was most popular IPL player this season followed by Gautam Gambhir and Rohit Sharma. Virat Kohli who was leader in 2016 edition slipped 6 spots on popularity board.

:: David Warner is the only (non-Indian) player to be amongst the top players in both IPL 2016 and IPl2017.

:: Vodafone had most engaging and liked content this IPL season.

:: The cute ZooZoo films and the old couple ad went viral and was the most shared story this IPL season.

:: Also the highest views amongst the official sponsors of #VivoIPL2017.

:: As expected, the Title sponsor – Vivo emerged as the most buzziest brand this IPL season. The brand hashtag #Vivoipl was also most recalled hashtag this IPl season.

:: The mood and sentiment around IPL was very action oriented. There was great enthusiasm amongst the fans and this reflected in Maxus Kaleidoscope (Mood Measurement Proprietary Tool).

:: Mumbai is most buzziest city followed by Delhi and Bengaluru.

 

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