BTVi ropes in Anuj Katiyar to head marketing & research

18 May,2017

By A Correspondent

 

Anuj Katiyar

BTVi has appointed Anuj Katiyar as the Marketing & Research Head for the channel. With over 12 years of experience in the industry, Katiyar will be responsible for developing overall brand and communication strategy for the channel.

 

Commenting on the appointment, Monica Tata, COO, BTVi, said: “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help BTVi brand to scale new heights.”

 

Sharing his thoughts on his new leadership role, Katiyar said: “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year we will focus in building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”

 

Katiyar worked with Times Now as Marketing Head until recently. Prior to that, he has worked with Zee Learn, UTV and Colors.

 

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