British Airways rolls out new TVC to push summer offer

04 May,2017

By A Correspondent


British Airways has launched its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennialswith its contemporary delights.


Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.


The three-minute video, created by OgilvyOne Worldwide New Delhi, is live on British Airways’ YouTube channel. It has been directed by Amit Masurkar.


Said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi: “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t.”


Added Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”


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