Big FM expands base in Maha with Pune & four more

23 May,2017

By A Correspondent

 

Big FM has extended its reach in Maharashtra with with the launch of five new frequencies acquired in the first batch of FM Phase-III auctions, in addition to its existing two stations in Mumbai and Solapur. The new stations will operate under the frequency of 95.0 in Pune and 92.7 in Nagpur, Ahmednagar, Kolhapur and Aurangabad.

 

Speaking about expanding its reach in the region with the new frequencies, a spokesperson from Big FM said: “By acquiring five new frequencies in Maharashtra, we are penetrating into key markets of one of the biggest states in the country, wherein our advertisers and stakeholders will be able to draw immense value by expanding their addressable communities. While the cities we are going to kick-start operations in are bound by a common flavor, we will try and localise our offerings to cater to the unique demands of each market, both from the listener and stakeholder perspective.”

 

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