Big FM announces now in Lucknow

25 May,2017

By A Correspondent


After acquiring 14 new frequencies in the first batch of FM Phase-III auctions, Big FM has now entered Lucknow with the launch of 94.3 FM. The radio network will bring in a new wave of timeless Hindi music in the city by building on its distinctive and pioneering retro format on radio. Bollywood actress Huma Qureshi launched the station earlier this week (May 23).


Speaking about the launch, Tarun Katial, CEO of BIG FM said, “With the launch of 94.3 FM in Lucknow, we are extending our legacy of entertaining listeners with original content and distinctive music formats. The strategy for the station is formulated based on thorough research and listening pattern that will resonate well with listeners in Lucknow. This synchronized offering will pave way for the advertisers, to reach out to a wider set of audiences in the city. We are also leveraging the opportunity of launching a new station in the market to spread awareness around safety and respect of women, a major issue that needs cognizance of the society at large.”

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