By A Correspondent

Full-service digital agency BC Web Wise has announced that it has secured the digital marketing duties for KEI Industries Limited, following a multi-agency pitch. The account will be managed by the agency’s Delhi office.

As the agency on record, BC Web Wise will be responsible for end-to-end digital strategy services for KEI. The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management, and media planning.

Anil Gupta

Said Anil Gupta, chairman and managing director, KEI Industries Ltd: “KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Our requirement for a digital agency was driven by the decision to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. BC Web Wise impressed us with its experienced team and clear strategy to help us meet our business objectives. I look forward to working with them.”

Chaaya Baradhwaaj

Speaking about the win, Chaaya Baradhwaaj, Founder-MD, BC Web Wise said: “We are glad to be extending our digital services to KEI. The brand has been synonymous with engineering brilliance and is one of the most flourishing businesses in the power industry. Seeing as the electrical cable category lacks a much needed social media connect with the consumer, we are here to build that bond and create a strong digital base for KEI.”