ASCI wins Gold at Global EASA Best Practice Awards 2016

25 May,2017

By A Correspondent

 

The Advertising Standards Council of India (ASCI) has bagged the Gold Award for its mobile app “ASCIonline” to receive consumer complaints against ‘false’ advertisements at the Global EASA Best Practice Awards 2016 held in Athens earlier this month (May 8). The self-regulator was awarded the prize for launching the best initiative globally providing “Prompt and efficient complaint handling at no cost to the consumer”.

 

It may be recalled that in June 2015, ASCI launched its Consumer Complaint Mobile App – ASCIonline to provide easy and convenient access for lodging complaints, increasing ASCI’s reach across India

 

Said Srinivasan K. Swamy, Chairman, ASCI, on the achievement: “We are delighted to receive this esteemed honour from EASA for recognising our efforts towards strengthening ASCI’s role in self-regulation in the country. Continuing with the mission to protect consumers’ interest, ASCI embraced technology to connect with the consumers and curb misleading advertisements. After three successive wins in the past, acquiring another Gold has further provided cognisance for the SRO on an International platform as well.”

 

Adding to the global recognitions, ASCI is now a part of the Executive Committee of International Council on Advertising Self-Regulation (ICAS), which unites global Self-Regulatory Organisations (SROs) and international industry associations to form a powerful body that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced for self-regulation in advertising.

 

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