ASCI strengthens complaints process. Hires retired IAS officer as Chief Complaints Officer. Justice Mudgal to head review procedure

30 May,2017



The Advertising Standards Council of India (ASCI) has announced an Independent Review Process which will facilitate an independent mechanism to review recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such recommendations.


The new Independent Review Process will have a Chairman, who will be a retired Judge of the Supreme Court/High Court, assisted by the Secretary General/Chief Complaints Officer, along with the Chairman or Co-chairman who was involved in the CCC recommendation and a Technical Expert, where necessary. Currently, Justice Mukul Mudgal (Retired Chief Justice of Punjab and Haryana, High Court) has been appointed by the self-regulatory organisation as the Chairman for all Independent Review Process cases henceforth.


Meanwhile, ASCI has also appointed Dr CBS Venkataramana, a recently retired IAS officer as Chief Complaints Officer (CCO), who will drive complaint redressal and 360-degree stakeholder interactions.


Srinivasan K. Swamy

Commenting on these initiatives, ASCI Chairman Srinivasan K. Swamy said: “ASCI is constantly evolving and seeking effective measures to enable self-regulation in advertising and compliance to ASCI codes. The inclusion of the Independent Review Process mechanism creates transparency for both advertiser and complainant in further facilitating fair judgement of complaints. Further, the appointment of Dr. Venkataramana will go a long way in ensuring speedier and more effective complaint redressal process.”


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