And now, India Today complains to TRAI & BARC on Times Now using multiple LCNs; Times Now says it did it in self-defence

19 May,2017

By A Correspondent [updated]


Even as English news channels got together on Republic’s ratings, India Today has complained to TRAI and BARC on Times Now also choosing to be piped out via multiple LCNs.

According to documents in the possession of MxMIndia, India Today has been very scathing in its complaint on Times Now. It has in fact even urged BARC, to stop publishing data for Times Now with immediate effect.

The development has got some industry seniors to wonder why the two channels – India Today and Times Now – who have joined hands to fight Republic are now fighting each other. Or at least India Today is fighting Times Now.

When asked to comment on the India Today complaint, this is what a Times Now spokesperson told us (via mail): “Times Now did a defensive manoeuvre. We have never been an advocate of multiple LCNs and have NOT run our channel that way till last week. In fact we have been an affected party more than once and raised this issue at various levels. It was only after a desperate and aggressive move was made by Republic TV on the ground that we upped the ante in self – defence. As part of NBA, and as a responsible brand, we endorse strict action against such destructive and diversionary tactics. Times Now is NOT playing on multiple LCNs anywhere in the country as of now. The impressions of week 19, including our own are tainted and not dependable due to this reason and we had joined the NBA in raising it to BARC earlier this week.”

However, according to unverified information received by MxMIndia, Times Now is reported  to have taken up dual LCNs… around the time of the launch of India Today channel and also the UP elections.

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