Ananda Vikatan consults Trigger bridge on marketing & customer connect

31 May,2017

By A Correspondent

 

Triggerbridge, the marketing service consulting firm co-founded by S Yesudas has announced its  appointment as marketing and customer connect transformation consultants to Vikatan Group.

 

Speaking of the appointment, B Srinivasan, Managing Director, Vikatan Group said: “With the magazines having 90 years of heritage, our foray into the digital space, our TV and film production and the events and activation space, we are a diverse media group that has a unique capacity to deliver audiences across platforms at scale. Since most of these are best kept secrets from the marketing community at large, we realised we needed to embark on certain internal and external initiatives to ensure our teams are better equipped and our clients see us in the right light. In triggerbridge, we found the right partners to embark on this journey of change with.”

 

Commenting on the assignment, S Yesudas, Managing Director and Co-founder, of triggerbridge (the “unagency”, as he calls it):  “We are thankful to Srini(B Srinivasan) and his team for this partnership.  The work has already begun and as one team, people at both ends are extremely excited about the potential ahead.  Our ambition is to have the Vikatan group known as “The gateway to TN”. Let our work speak the rest.”

 

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