Accu-Chek’s exhorts diabetics to enjoy their summer holidays

03 May,2017



‘Diabetes doesn’t hold me back from enjoying the holidays’, is the message highlighted by Roche Diabetes Care India in its new advertising campaign for its blood glucose meter – Accu-Chek Active. The campaign highlights the fact that diabetes can be successfully managed even during the holidays and that there is no reason for people with diabetes (PwDs) to miss out on holiday enjoyment or delights of seasonal fruits, such as mangoes, when equipped with proactive self-monitoring of blood glucose.


Roche has also launched an interesting microsite that serves as a ready reckoner for PwDs, giving them a wide array of guideline articles, information on self-monitoring of blood glucose and general wellness.


Conceptualised by JWT, the campaign narrates how regular self-monitoring of blood glucose levels with Accu-Chek Active helps PwDs enjoy their summer vacation.


“Through this campaign we are trying to highlight that although summer holidays is that time of the year when most PwDs would witness fluctuations in their glycemic levels due to changes in the daily routine, including kind of food consumed, meal timing, etc., and that it can be effectively monitored and managed,” said Sidhartha Roy, General Manager & Head of APAC Sub-Region 1, Roche Diabetes Care India.


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