Abbott showcases real life heroes in its new campaign

23 May,2017

By A Correspondent

 

Abbott, the global healthcare company, unveiled its latest campaign in India aimed at inspiring people to live their lives to the fullest, despite the health challenges they may face. Talking about the campaign, Joshua Grace, Regional Marketing Officer, Abbott said: “Helping people live their healthy and full lives is why we come to work. We have been creating breakthrough health products for over 125 years, and we recognise the unstoppable spirit of people, who are getting on and living amazing lives, despite the health challenges they face. This campaign is about telling the story of their spirit and inspiring others to feel they too can do the same.”

 

The TVC extends last year’s activity. Last year’s radio campaign showcased three real people live recorded radio ads while rafting through rapids, paragliding, or running the Ladakh marathon, despite facing heart disease, diabetes and the challenge of ageing healthily.

 

This is the next step in a series of steps by Abbott to highlight how people can live their lives fully through the power of health, notes a communique.

 

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