200 Not Out appoints Maxus to promote ‘Sachin: A Billion Dreams’

25 May,2017

By A Correspondent

 

There’s a fair buzz around ‘Sachin: A Billion Dreams’ and GroupM agency Maxus has bagged the account to innovate and promote the film. movie is scheduled to release tomorrow (May 26).

 

Speaking on the win, Kartik Sharma, Managing Director, Maxus South Asia said: “In a country of cricket enthusiasts, getting to work on the epic biographical film is thrilling and humbling at the same time. It’s great to be regarded as experts in sports media and marketing. This is a unique project indeed because it’s not only about the social religion of cricket but also about the niche that Sachin has carved out for himself”.

 

Added Ravi Bhagchandka, Producer, 200 Not Out:, “Sachin: A Billion Dreams is a very special project for us. We wanted a partner who could share the same passion in building this up just like us and give their best. Maxus’ understanding of media and sports marketing bundled up with innovative thinking and strong domain expertise makes them the perfect partner for us”.

 

Said Jigar Rambhia, National Director – Sports and Entertainment Partnerships, Maxus India: “Working on this magnum opus project is a dream come true. Personally, sports has always been my passion and when you club your passion with profession, it only gets better”.

 

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