Yay! LeenaLele Dutta is Business Head for Sony’s kiddie channel

05 Apr,2017

By A Correspondent

 

Sony Pictures Networks India (SPN) has announced LeenaLele Dutta as Business Head for its upcoming channel in the kids’ entertainment space. With over two decades of experience in the media and entertainment industry, Lele Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience. The new kids channel from SPN will be called Sony YAY and is likely to be launched in mid-April.

 

Said NP Singh, CEO, Sony Pictures Networks India (SPN)on the appointment: “The kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business. Under her able leadership, we intend to solidify a significant presence as an outstanding brand in the kids’ entertainment space”.

 

Added Lele Dutta: “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness.” “YAY! being the quintessential expression of joy and euphoria, has always been synonymous with happiness and excitement; Thus, the name, Sony YAY!”

 

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