Yahoo expands Content Marketing offerings in India

11 Apr,2017

By A Correspondent

 

Yahoo India has announced the launch of Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in India can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content that meets consumers’ high expectations and drives engagement.

 

“A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience,” said Gurmit Singh, Vice President and Managing Director, Yahoo India. He added, “The promise of using data to make content marketing effective is hyper-personalisation at work, making sure that content is valuable to both brands and users.”

 

In India, Yahoo has partnered with multiple brands to help them create successful campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia among others.

 

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