‘Where The Heart Is’ casts an impactful impression for Asian Paints

20 Apr,2017

By A Correspondent


Asian Paints recently launched a series of webisodes called ‘Where The Heart Is’. Madison Media played a vital role in planning and strategy of the online campaign. It also tactically utilised the digital medium to create a buzz around the campaign with the help of innovative promotional mechanisms such as Facebook Canvas and Twitter Conversation ads. Madison Mates helped in roping in celebs such as John Abraham, Kalki Koechlin, Mandira Bedi and Prosenjit Chatterjee.


The first season of ‘Where The Heart Is’ explored homes of  celebrities such as John Abraham, KalkiKoechlin, MandiraBedi, RanaDaggubati, Pernia Qureshi, Dinesh and DipikaKarthik, Abu Jani and Sandeep Khosla and lastly Prosenjit Chatterjee to inspire digital savvy consumers.


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