Voot partners Google to launch VoD progressive web app

26 Apr,2017

By A Correspondent


Voot, Viacom18’s ad-supported video-on-demand OTT service, has turned its mobile website into a Progressive Web App (PWA) using features such as ‘add to home-screen’and a service worker. PWA allows reliable, fast, and engaging experience for users on mobile web, notes a communique.


Commented Gaurav Gandhi, COO, Viacom18 Digital Ventures: “In this business both content and technology have equal equity in realizing the potential of our Consumer Proposition. While content is our domain expertise, to push the envelope in terms of technology, we continuously work with partners from around the world. We are delighted to work closely with Google to launch VOOT on the PWA platform. This launch significantly enhances the experience for all VOOT users on mobile browsers and we believe this is a big step where users can have an equally rich experience of our service without downloading the app.”


“We have moved the needle very significantly when it comes to user experience on the Mobile Web by adopting PWA,” said Rajneel Kumar, Head, Product and Technology, Viacom18 Digital Ventures, adding: “All the time and effort we’ve spent on technology and UI changes as well as optimisations seem to be showing very positive results. We are going to continue to refine this further and we are confident that we will continue to see significant consumer lift.”


“We are delighted with the Voot implementation of a Progressive Web App. PWAs are well suited for India, where the mobile web allows publishers to reach a large audience across a highly diverse set of devices and bandwidth.  The early numbers on performance are very encouraging, and demonstrate the potential of mobile web media distribution” said John Pallett, Product Manager at Google.


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