Vodafone scores a Perfect 10 with IPL

03 Apr,2017



By A Correspondent


Talk of the Indian Premier League, and other than the title sponsor, if there’s one brand that’s is kinda intrinsically associated with the cricketing tournament, it’s telecom major Vodafone. Right from inaugural tournament in 2008, Vodafone and its advertising agencies have worked extra to be associated with the premier sporting league.


And despite all the controversies around it, Vodafone India has stayed on. However, there’s more to the advertising one sees around the live broadcast. For instance, the large amount of BTL activity at the time of the IPL, including the cricket stadia. The match-signing is now an activity that other brands also like doing, in order to engage with customers and/or their own constituents.


Celebrating a decade of its association with the Indian Premier League, Vodafone India has announced to make the 2017 edition as big as it gets. This year, even as Vodafone and IPL commemorate a decade-long partnership,Vodafone customers and IPL viewers can look forward to many new initiatives. Vivo IPL 2017 starts on April 5 and continues till May 21.


The Vodafone Super Fan that offers Vodafone customers to get the match winning ball signed by the winning captain on live television,takes on a larger avatar in IPL 2017. Then there will be the Zumi Cheer films with the little characters displaying their signature steps.


Another engagement exercise is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the front row of the stadium, even if they are not actually in the stadium, but are watching the match from a Vodafone store anywhere in the country.


Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade. We at Vodafone are proud and privileged to have been part of this 10-year journey that has changed sports and cricket in India. If you have loved the iconic Vodafone campaigns over previous editions of IPL, this year is going to be bigger, better and even more action packed. Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experiences to the Super Fan for the first time. Vodafone customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.


Vivo IPL 2017 starts on April 5 and continues till May 21


Vodafone @ IPLs


Year 1: 2008:: Happy to Help

:: Link:  https://www.youtube.com/watch?v=Xa5i8Yx9RPk


Year 2: 2009:: Vodafone introduced ZooZoos

:: Cricket Alerts - https://www.youtube.com/watch?v=Mx5PYo5oNZw

:: Beauty Tips - https://www.youtube.com/watch?v=LZ5J-RWQuIY


Year 3: 2010:: Campaign: Launch of IVRS (Zoozoos)

:: Link: https://www.youtube.com/watch?v=_1qpm5K8fIw


Year 4: 2011:: Vodafone 3G: Faster, Smarter, Better (Introducing Super Zoozoos)

:: Link: https://www.youtube.com/watch?v=0GFr_GSjYPI


Year 5: 2012:: Internet is Fun

:: Link: https://www.youtube.com/watch?v=pwqNdhzUPpM


Year 6: 2013:: Mobile Internet: Faster Download, sharing, online recharges, games etc

:: Link:  https://www.youtube.com/watch?v=P0fQHXN1Bd4


Year 7: 2014:: Superior Customer Experience

:: Link: https://www.youtube.com/watch?v=8GVEiaP3mf0&feature=youtu.be

:: .Link: https://www.youtube.com/watch?v=a4MPiybKAqA&feature=youtu.be


Year 8: 2015:: Speed is Good

:: Link:https://www.youtube.com/watch?v=ztDH9ufdhgY&list=PLFIgzNfEWW2XesiPcL0npS_fA_XeHFjZ0


Year 9: 2016:: #BeSuper

:: Link: https://www.youtube.com/watch?v=iFRMh5kv19k


Other initiatives in IPL


2012 - Vodafone launches Super Zoozoo comic series (The Adventure of Super Zoozoos, New Year videos, Christmas Carols, Diwali & Valentine Day greetings)

2012- Vodafone SuperFan launched

2013 – Vodafone Facebook ZooZoos page crosses 10 million fans

2014 - Vodafone FanArmy

2016 - ZooZoo Emoji on Twitter - India’s first corporate brand emoji 2016

2016 – Cheer Slogan – #HakkeBakke  -  https://www.youtube.com/watch?v=WuGr2dVzoC4

2016 – Vodafone Super Album (75,000+ photographs were collated in an Online Album)


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