TVS Motors unveils ad campaign for TVS Sport

18 Apr,2017

By A Correspondent

 

TVS Motor Company has launched a new advertising campaign for its motorcycle brand TVS Sport. The campaign follows the journey of a young boxer from a small village straight to the National Sports Training Facility in the city.

 

Speaking about the campaign, Arun Siddharth, Vice President – Marketing (Motorcycles), TVS Motor Company said: “In today’s evolving India, success is not limited by geographies. The youth residing in small towns, harbour dreams of making it big in life and surpass every obstacle. TVS Sport with its unmatchable mileage, and durability gives them an edge on their path to achieving success beyond the prescribed boundaries. The film is an attempt to celebrate the spirit of such people who set their sights higher and overcome challenges.”

 

Added Rajesh Ramaswamy, Executive Director, Mullen Lowe Lintas Group said: “Young Indians are determined to succeed, regardless of the obstacles in their path. We wanted to position the TVS Sport, which offers great mileage and durability, as the perfect partner for these young, go-getters who will stop at nothing to achieve their dreams. It’s a perfect fit and the ad captures both the mind-set of the youth today and the salient features of the bike.”

 

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