The Small Big Idea bags two new accounts

04 Apr,2017



Digital-first branding agency, The Small Big Idea has bagged the digital mandates for ‘Tiny Girl’ and ‘Mukkti Foundation by Smita Thackeray’. The agency will be managing all social media assets for both the brands.


As a part of the mandates, the agency will be designing and executing social media campaigns and build an engaged communities for both brands. While Mukkti Foundation by Smita Thakeray will focus on the informed, enriched and socially responsible netizens, Tiny Girl content strategy will revolve around engaging parents with young daughters.


Commenting on the new client win, Harikrishnan Pillai, Co-Founder, The Small Big Idea said:“We started off as specialists in the media and entertainment space, because the core team came from television. But over the last 2 years, clients from tourism, FMCG, BFSI have found us to be interesting micro-story-telling partners. We see stories as data with a soul. The content that performs has a more engaging soul than the one that didn’t. Guess our experience with entertainment helps us understand and deliver that value.”


“It’s interesting to work on two brands that is about girls and women from different backgrounds. Our agenda would be to create content that inspires them to be their awesome self. In this time and age, it’s the responsibility of content creators and brands to uphold the dignity of women while we tell stories and we will ensure that we keep that in mind,” added Manish Solanki, Co-Founder, The Small Big Idea.


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