The ASCI Jan-Dec 2016 Complaints Roster

20 Apr,2017

 

The Advertising Standards Council of India has been on overdrive over the last few years. At MxMIndia, we compiled the various communiques we receive from ASCI on the decisions taken by the Consumer Complaints Council (CCC) for the months of January to December 2016. The last of these was received in end-March 2017.

This report carries summaries of the monthly CCC communiques, a table compiling the key numbers and an interview with veteran adperson and ASCI President Srinivasan K Swamy.

Together healthcare and personal care contribute to more than a third of the complaints upheld. Education is second, with the number of complaints upheld nearly 50 per cent of the complaints upheld in August and September 2016. Read on… the interview and the numbers….

 

We have seen a steady rise of complaints against healthcare and personal care advertisements being upheld. Would you be able to attribute any reasons for this?

ASCI started their suo moto surveillance through the National Advertising Monitoring System (NAMS) in 2012. Every month on an average 1600 TV and 45000 print advertisements are monitored to track down advertisements making misleading, false and unsubstantiated claims. Among complaints against misleading advertisements, most are from Education sector and Healthcare Products and Services, hence you see this rise in the trend of the complaints on an annual basis. Complaints against Personal Care product ads are relatively less.

 

Both education and healthcare-personal care complaints to a greater malaise that afflicts our society. Advertising making false claims and also playing with the lives of individuals and families. Do you think the government must do more to check these?

Government regulators including The Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI) and Ministry of AYUSH have partnered with ASCI to address all misleading advertisements in their respective sectors. These regulators take appropriate action when non-compliances of CCC recommendations are reported to them by ASCI.

 

Are there any trends that you would like to highlight that need highlight from the various complaints received and acted upon in 2016.

The growing rate of digitalisation of media in our country has had critical impact on consumers and their behaviour. At ASCI, in comparison to the other platforms to lodge your complaints, the WhatsApp number alone contributes to approximately 15% of the total number of advertisements complained against by consumers. Besides the traditional medium of Print and TV advertisements, Digital advertisements going live on Websites, Mobile Apps, Social Media Ads, etc. are getting more and more attention of consumers as well and their share in the complained advertisements has increased from 11% to 14%.

This year,we also saw an increase in the number advertisements complained against in new sectors such as E-Commerce. This digital shift has clearly been a highlight for ASCI too. Self-regulation of advertising content as per ASCI code for direct or indirect (e.g. paid blogs) advertisements in online digital channels/sites by both advertiser and media is a need of the hour.

 

 

 

January 2016:In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13 belonged to the Education category, 12 to the Food & Beverages category, followed by 11 in the Healthcare category, 6 in the E-commerce category and 9 advertisements from other categories.

 

February 2016:

In February 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 80 out of 133 advertisements. Out of 80 advertisements against which complaints were upheld, 48 belonged to the Education category, 13 in the Healthcare category, followed by 5 in the Food & Beverages category and 14 advertisements from other categories.

 

March 2016:

In March 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 90 out of 156 advertisements. Out of 90 advertisements against which complaints were upheld, 32 belonged to the Education category, 30 in the Healthcare & Personal Care category, followed by 10 in the Food & Beverages category and 18 advertisements from other categories.

 

April 2016:

In April 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 67 out of 141 advertisements. Out of 67 advertisements against which complaints were upheld, 27 belonged to the Healthcare & Personal Care category, 10 in the Food & Beverages category, 7 in the E-commerce Category, 4 depicting Automotives, followed by 4 in the Education category and 15 advertisements from other categories

 

May 2016:

In May 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 109 out of 155 advertisements. Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories.

 

June 2016:

In June 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 159 advertisements. Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, 6 in Ecommerce category and 17 advertisements from other categories.

July 2016:

In July 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 134 out of 183 advertisements. Out of 134 advertisements against which complaints were upheld, 44 belonged to the Healthcare category, 44 to the Education category, followed by 24 in the Food & Beverages category, 8 in Personal Care Category and 14 advertisements from other categories.

 

August 2016:

In August 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 152 out of 209 advertisements. Out of 152 advertisements against which complaints were upheld, 27 belonged to the Healthcare category, 66 to the Education category, followed by 17 in the Food & Beverages category, 10 in Personal Care Category, 5 in clothing and accessories category and 27 advertisements from other categories.

 

September 2016:

In September 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 151 out of 199 advertisements. Out of 151 advertisements against which complaints were upheld, 39 belonged to the Healthcare category, 75 to the Education category, followed by 10 in the Food & Beverages category, 8 in Personal Care Category and 19 advertisements from other categories.

 

October 2016:

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories.

 

November 2016:

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements. Out of 100 advertisements against which complaints were upheld, 43 belonged to the Healthcare category, 17 to the Education category, followed by 11 in Personal Care Category, 7 in the Food & Beverages category, 6 in the E-Commerce Category and 16 advertisements from other categories.

 

December 2016:

In December 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 95 out of 125 advertisements. Out of 95 advertisements against which complaints were upheld, 58 belonged to the Healthcare category, 10 in the Food & Beverages category, followed by 9 in Personal Care Category, 4 to the Education category, and 14 advertisements from other categories.

 

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