Symphony air coolers combat soaring temperatures in latest campaign

11 Apr,2017

By A Correspondent

 

Symphony is a leading air cooler brand and taking the intense competition into consideration, DDB Mudra West aimed to consolidate Symphony’s leadership by equating coolers with Symphony.

 

Said Rajesh Mishra, Head- Marketing, Symphony Limited: “As pioneers of air cooling in India and as a world leader in the field today, we felt our communication stance needed to be large enough to reflect our vantage point. And nothing gets bigger than the Sun’s unusually high temperature spikes every summer, as a brand fight for Symphony, from which we effortlessly provide the best cooling relief with our range of innovative coolers.”

 

Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “No one understands cooling or has revolutionised it the way Symphony has. And that’s the main reason why they’re the market leaders. That’s why, in our brand campaign we wanted to capture the difference Symphony makes in the lives of their customers. Which is more than just cooling; but saving them from the wrath of the summer sun. And so, we decided to use the wrath of the sun as the idea itself. By capturing humorous instances that would make the sun lose its non-existential cool and making the earth suffer. With Symphony being the only way to save one’s self from the sun’s scathing anger.”

 

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