Starcom set to vroom Jeep Compass SUV in India

19 Apr,2017

By A Correspondent

 

Jeep India, part of the  Fiat Chrysler Automobiles (FCA) India portfolio, is ready with its first ‘Made-in-India’ SUV i.e. the Jeep Compass.

 

Said Rahul Pansare, Head of Marketing, FCA India, on the response received for the recent Compas:“We are very happy with the response we’ve seen for the Jeep Compass within 24 hours of the unveil of the teaser video, we were trending on the first position in India & 49th globally. The teaser video till date hasgarnered a total of 1.2 Million views on Facebook. Digital as a medium is critical to gauge the product anticipation & the reception it receives. Digital will continue to be an important part of the media mix for the upcoming Compass launch and its success in India.”

 

Starcom India has the mandate for all the media duties for the FCA India brands. Said Mallikarjun Das, Group CEO, Starcom India, on the upcoming Jeep Compass: “Jeep is an iconic brand worldwide & has historic roots in India as well.  The Compass comes on the back of incredible future facing engineering. We look forward to harnessing the connectedness of today’s media to push for its success.”

 

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