Sony Yay to launch on April 18

13 Apr,2017

By A Correspondent


Sony Pictures Networks India announced the launch of its much-awaited kid’s entertainment channel – Sony YAY! that will go live on April 18. With the premise of being the ‘Destination for Unlimited Happiness’ for kids, the channel has roped in dancing cinestar Tiger Shroff as its brand ambassador.


With the primary TG of 2-14 years of age, Yay will go live with four original, locally produced, animated shows. A musical comedy titled Guru Aur Bhole on Mon – Fri at 10am, Sab Jholmaal Hai starring a world full of pets on Mon – Fri at 9am, a tale of friendship in Prince Jai Aur Dumdaar Viru on Mon – Fri at 11am and a ghost comedy called Paap-O-Meter on Sat – Sun at 12 noon  will form the key programming mix of the channel at the time of launch.


Said NP Singh, Chief Executive Officer, Sony Pictures Networks (SPN) at a media meet on Thursday: “It goes without saying that the Indian television industry is at an interesting crossroad, with the kids genre being a frontrunner in demanding innovation and freshness. With the launch of Sony YAY!, the network now offers tailormade propositions for every member of the family.“


Added Leena Lele Dutta, Business Head, Sony YAY!: “We are excited to launch Sony YAY! and be the platform that provides children with original Indian content that they can relate to and identify with. We couldn’t be happier to have Tiger Shroff on-board to support our vision of spreading happiness amongst our young audiences through content that is truly sensitized to their needs. We are certain that kids will find an instant connect with our shows…”


The channel will will be aired in Hindi, Tamil and Telugu languages across direct-to-home (DTH) and digital cable platforms starting April 18.



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One response to “Sony Yay to launch on April 18”

  1. Akhil says:

    Bring back Animax or atleast air some anime on Sony YAY

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