Sony Music appoints Hill+Knowlton Strategies to handle PR mandate

11 Apr,2017

By A Correspondent

 

Sony Music Entertainment India has appointed Hill+Knowlton Strategies as its agency for Public Relations in India. Commenting on the appointment, Sanujeet Bhujabal, Marketing Director, Sony Music India said: “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards achieving our business goals.”

 

Added Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies: “Storytelling has undergone a major transformation in multichannel, multi devices, less attention giving digitally savvy user era. Sony Music is a renowned name in the record label business and we are delighted to partner with them and use our insights to engage with audiences directly and in a very compelling manner. The management team at Sony Music has a very clear vision for the brand in India and we will engage in seamless integration of message harmonized across audiences and across media.

 

 

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