Sita Narayanswamy to head Rediff ops in Mumbai

11 Apr,2017

By A Correspondent


Sita Narayanswamy  will head operations for Rediffusion Y&R in Mumbai. An alumnus of the Jamnalal Bajaj Institute of Management Studies, followed by a Fellowship in Leadership and Globalisation from the London School of Economics., she has over two decades of experience in marketing, advertising as well as setting up new global enterprises. She was recently Senior Vice President, Head of Network Marketing at Zee Entertainment. She replaces Uttio Majumdar who moves to a career in marketing.


Said Dhunji S Wadia on the appointment:“I’ve known Sita for a long time having worked with her at J Walter Thompson.  Sita’s enormous talent and instincts make her a valued partner to clients and an inspiration to all who work with her.  It’s great to have her return to advertising with the experience she has gained from marketing as well as setting up new global enterprises. She will be a great resource for all of us,” adding: “Uttio Majumdar moves to a career in marketing after playing an important role in making our company robust and solid.  I thank him for all his help and support.  I wish him the very best and am sure we’ll continue our relationship.”


Said Narayanswamy: “I am excited about joining Rediffusion DY&R which has a huge legacy of producing strategically sound yet outstanding creative work for its clients.  The agency team is extremely talented and passionate about building great brands. It will be an honour to work with them.”


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