Shell celebrates real heroes of India in latest campaign

28 Apr,2017

By A Correspondent


Reaching out to its consumers to celebrate the true heroes of India from the trucking and farming industries, Shell Lubricants has announced the launch of its “Real Heroes” campaign. The campaign is a consumer-led initiative from Shell’s ‘Rimula’ range of lubricants and aims at acknowledging the contribution of – valuable patrons who drive the nation forward- truckers and farmers. Shell Rimula aims to bring convenience in their lives, by promising to deliver unmatched value for truckers and farmers across India with 3 per cent fuel economy and increase in oil drain interval by 450 hours.


Speaking about the campaign, Neeraj Bhatia, Chief Marketing Officer, Shell Lubricants India said: “Building on the resounding success of previous year’s campaign of “Manzilaapki, saathhumara”, our strategy was to extend this a step further this year, with the launch of ‘Real Heroes’ campaign. Truckers and Farmers form the backbone of our Indian economy and help in contributing approximately 21 per cent to India’s GDP. At Shell Lubricants, we understand the needs and aspirations of our valuable patrons.  This year’s campaign is our attempt to acknowledge and celebrate these real heroes of India. It is the pursuit of these real heroes that drives us every day to make products that can help them save more and deliver unmatched value for their contribution. We hope this further helps us to strengthen our bond with them and we shall continue to deliver greater value to their lives”.


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