Season 3 of Inorbit Pink Power launched

19 Apr,2017

By A Correspondent

 

Inorbit Mall and DDB Mudra West have come together to unveil Inorbit Pink Power, a chance for 15 small women entrepreneurs to launch their start-up with free retail space at Inorbit malls across the country.

 

The initiative was launched through a web film in which three budding women entrepreneurs were called for what they believed was a TV interview. To their surprise, their stories were transcribed in real time and made into their half-autobiographies. It was a call to them and all the other women entrepreneurs out there to write their next chapters with Inorbit Pink Power.

 

In addition to retail space, winners will be offered a starter-pack that’s every businesswomen’s dream. Tie-ups with banks for loans at just a 3 per cent interest rate. Mentorship by India’s top retail gurus. And a chance to partner with some of Inorbit’s biggest brands.

 

According to Puneet Verma, AVP – Marketing & Corporate Communications, Inorbit Malls, “Pink Power Season 3 has arrived! It is time to salute the spirit of womanhood. Every woman has an entrepreneur in her, it is just that she needs a platform for growing her business. Pink Power season 3 has much more to offer in addition to free retail space for the winners.”

 

Speaking on the initiative, Rahul Mathew, Creative Head, DDB Mudra West said: “It’s no secret that women are the more enterprising gender. And yet, we don’t hear of enough women entrepreneurs. But that’s not because they aren’t out there. There are many women entrepreneurs, running businesses of various kinds. However, they themselves don’t believe that these small businesses hold the potential to be anything bigger. Through Pink Power, we wanted to help them believe that these businesses are just one chapter of their entrepreneurial stories. That they have the potential to add many more chapters to their story. And Inorbit would help them do that, with not just retail space but business acumen as well.”

 

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