By A Correspondent

RK Swamy Hansa has unveiled a comprehensive guide to purchasing power in India – Guide to Market Planning. It provides the measure of purchasing power at the district level for 541 districts spread across 32 States and Union Territories.

There are three key indices provided: Market Potential Value (a measure of aggregate potential), Market Intensity Index (a measure of the quality and affluence of the consumers) and Media Exposure Index (a measure of Mass Media availability). These can be used to perform various types of analysis, notes a communique.

The two-volume set, plus an interactive CD, is priced at Rs. 45,000.