Republic set to take 750 outdoor spots in 100 cities, inks deal with Laqshya Media as OOH AOR

26 Apr,2017

By A Correspondent


Even as news watchers eagerly await the launch of Arnab Goswami’s Republic TV, the outdoor promotional activity for the channel has started in right earnest. On April 18, the first display came up. This follows Republic signing up Laqshya Media Group as its OOH Agency on Record (AOR). With this announcement, the media group will handle the nationwide outdoor media mandate for Goswami’s media venture for leveraging out-of-home assets for a period of three years starting April 2017.  To start with the high decibel campaign will go live across 80 cities including all metros and Tier 1 cities in India.


Said Alok Jalan, MD, Laqshya Media: “We are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel.’’


Added Vikas Khanchandani, CEO, Republic TV: “The Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The team’s expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnership”


Said Goswami in a statement: “We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association, we are looking to maximize Republic ‘s pan India outreach and effectively reach our audiences.”


Satyabrata Das – Head Corporate Alliances & Communications at Laqshya feels, “The game has just begun for us in the media space and with Arnab & Republic, we will create disruptive communication.  So just wait and watch.” Talking to MxM, Das said: “Since they are a media start-up we advised Republic TV to trust our decisions on planning.  With our buying might we helped aggregate options that worked out best for them and dipped into our best OOH assets base to provide visual solutions.”


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