Pepsi unveils campaign celebrating global moments

06 Apr,2017

By A Correspondent

 

The best moments are those when you decide to let go, choose to act, follow your passion – nothing holds you back. It’s summer, and this is the theme of the new Pepsi ad.

 

Speaking on this campaign, Vipul Prakash, Senior Vice President, Beverage Category, PepsiCo India, said: “Through the Moments campaign, we have once again taken a progressive approach to truly reflect today’s generation with a relatable packaging innovation. ‘SochaNahiJi Gaya, Pepsi Thi, Pi Gaya’ is our campaign philosophy and we see our purpose in being able to seed spontaneity in the life of our new age consumer. At PepsiCo, we have always celebrated packaging, which is our strongest asset, and a key driver for our Shelf to Media approach. We are confident that our Moments campaign will truly make Pepsi stand out on the retail shelves.”

 

Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India:”Pepsi has always been an iconic brand that mirrors millennials and creates popular culture. This summer Pepsi is celebrating the spontaneity that defines today’s generation, with a set of three summer special commercials that capture how icons and new age consumers themselves are seizing the moment and doing it with a swag that represents the great taste of Pepsi. The insight remains the same as our ‘Pepsi Thi Pi Gaya’ campaign; there are some things in life that you can’t say no to, a chilled bottle or a chilled can of Pepsi.”

 

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