Ogilvy India and Ogilvy Pak join hands for Shan

25 Apr,2017

By A Correspondent

 

Ogilvy India in association with Ogilvy Pakistan has unveiled a campaign for Shan Foods, one of Pakistan’s biggest brand of spices and recipe mixes. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.

 

Said Sukesh Nayak, ECD, Ogilvy Mumbai: “Everywhere in the world the neighbourhood has changed. But the connection shouldn’t. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.”

 

Added Nikhil Mohan, Vice President, Ogilvy Mumbai: “The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.”

 

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