Officer’s Choice Blue salutes unsung heroes in latest initiative

19 Apr,2017

By A Correspondent

 

Officer’s Choice Blue launched its latest digital campaign “Salute toh banta hai” for the ongoing Indian Premier League in line with its long-standing proposition of the ‘Good Samaritan’.

 

The brand recently announced their teaming-up with Mumbai Indians, Delhi Daredevils and Sunrisers Hyderabad for the IPL. With this campaign the brand further resonates its strong association with the Indian Premier League. Conceptualized by Triton Communication, the film will be seen across digital platforms during the ongoing IPL season.

 

Commenting on the campaign, Ahmed Rahimtoola, Head of Marketing, Allied Blenders and Distillers, said, “Officer’s Choice Blue has been committed towards recognizing the ‘good’ that comes out of ordinary people during everyday life. We take pride in this beautiful communication as it strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change.”

 

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