Myntra launches campaign to promote the first season of ‘Big Fashion Gig’

06 Apr,2017

By A Correspondent

 

Myntra kicked off a special campaign to promote Big Fashion Gig and launch two television commercials as part of its ongoing promotions.The campaign calls upon fashionistas to try out the latest products, styles and designs from over 1500 domestic and international brands, with access to over 3 lakh curated styles.

 

Commenting on the campaign, Gunjan Soni, Head of Jabong and Chief Marketing Officer at Myntra, said: “Big Fashion Gig has been conceptualised to allow our fashion forward customers, access to brands, designs and styles to the upcoming summer collection of some of the finest global brands. It is the first of its kind event in the country where we have conceptualized over 30 gigs with curated styles for our customers and collaborated with over 10 celebrities who will offer their tips and style mantras. The campaign has been developed to clearly highlight their role as fashion advisors to our consumers.”

 

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