Mogae Media partners with Kotak Mahindra Bank for **811

25 Apr,2017

By A Correspondent


Mogae Media has partnered with Kotak Mahindra Bank to provide its StarStar (**) call-to-action service, a patented B2B2C offering that enables brands to connect their advertising with customers through a convenient/memorable ‘call-to-action’ both from feature and smartphones.


Kotak Mahindra Bank will use **811 (StarStar811) as a Call-To-Action to generate enquiries and to facilitate downloading 811 – India’s unique full-service digital banking ecosystem on mobile. 811 is a digital account that can be downloaded and operated from anywhere, 24×7 and serves as a platform where your money and everything you can do with it come together on your mobile phone.


Sandeep Goyal

Commenting on this, Sandeep Goyal, Chairman, Mogae Media said: “We are delighted to bring this path-breaking technology to people. We are confident that soon, StarStar (**) will become to the mobile what hashtag (#) has today become to the world of social media.”


Added Ambuj Chandna, Senior Executive Vice President, Kotak Mahindra Bank:“With 811, we offer customers a unique all-in-one value proposition of a zero balance savings account with zero charges for all digital transactions, where customers can earn up to 6 per cent p.a. on their savings account balances. **811enables us to further simplify access to 811 for our customers.”


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