Mindshare tops Media Abby again. Maxus & Madison in Top 3

07 Apr,2017

By A Correspondent


It was Mindshare yet again on top of the winning entrants at the Media Abby awards presented on Day 1 of Goafest 2017. Mindshare India (as against the team from Bangladesh which also bagged a silver and two bronzes) bagged 10 metals in all – two golds, five silvers and three bronzes. Sibling Maxus bagged seven metals – a gold, four silvers, and two bronze. Madison bagged five silvers and three bronze metals. Mediacom bagged just a gold and silver, Lodestar had a gold and bronze, but #4 in the pecking order would be The Social Street with a gold and three silvers.


Prasanth Kumar

Said Prasanth Kumar, CEO Mindshare South Asia on Goafest Abby’s 2017:”Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous.”


Mindshare had bagged 17 metals in last year’s Media Abby. In this year’s edition of the Media Abby, there were a total of 1128 entries from 94 entrants. As many as 112 industry professionals were part of the jury process. On being asked about the awards process, Publicis Media CEO Anupriya Acharya, who chaired the Media Abby jury, told MxMIndia that she was pretty happy with the number of entries, given that the submissions happened post-demonetisation.  “The number of entries and the participating organisations grew. This year we had many independent, small and specialist organisations.”


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