McLaren-Honda appoints Star Sports as Corporate Partner

05 Apr,2017

 

 

Star Sports India has been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions

 

The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content, including exclusive interviews, for their TV and digital channels that will help bring viewers and fans even closer to the team and the global sport of Formula 1.

 

Said Zak Brown, Executive Director, McLaren Technology Group:  “It’s always exciting to bring a new partner onboard. I’ve had that feeling a few times in my career so far! With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling. We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mind-set and shared passion for how we engage sports fans through great content.”

 

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