Matrabhasha seeks to unite Indian cricket fans

28 Apr,2017

By A Correspondent


We don’t know if the Indian cricket board will pull of the Champions Trophy, but assuming Virat Kohli & Co to take to the field to defend the title, Star Sports, the official broadcaster of the ICC Champions Trophy 2017, has plans to gear up to support Team India with its recently released film Matrabhasha.


Underlining the sentiment of unity and national pride, Matrabhasha showcases cricket as the language that unifies India. The chant “India! India!” that punctuates the film represents our collective national fervour for the sport.


Said an unnamed Star India spokesperson: “The film Matrabhasha, captures the very essence of cricket – a thrilling, action-packed sport that inspires millions as a common language – unifying all. With Team India set to defend its title at the ICC Champions Trophy 2017, cricket fans all over the country will unite yet again and extend their unwavering support to the team & their heroes. We are extremely thrilled with the response to the campaign so far and our coverage will also ensure that we take the viewer experience to the next level!”


This TVC builds on the successful ‘World Cup wali feeling’ and ‘Har Koi Dekhega’ filmsand is part of the campaign launched by Star Sports for the ICC Champions Trophy 2017.


Now one only hopes India does participate in CL2017.


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