Kinetic makes OOH buying more scientific with ‘Aureus’ & ‘Aviator’

21 Apr,2017

By A Correspondent


WPP-owned Kinetic WW India has launched a state-of-the-art OOH planning tool – Aureus and a specialised  airport division – Aviator. Aureus is a unique Out-of-home planning software with end–to–end solution right from brief to estimate while Aviator is a sepcialised division designed for planning and buying of Airport media.


Said Suresh Balkrishana, CEO – South Asia & Middle East, Kinetic WW, during the launch on Thursday: “Kinetic WW is known for offering the best in class solutions and innovative solutions to a multitude of clients and brands. We have always kept our audience in the centre of planning and these initiatives map their travel pattern, and consumption of media. With the introduction of Aureus and Aviator, we are confident that the client experience will be enhanced as it will make the planning and buying process more accountable and logical. This is another step in our constant endeavour of offering world class services to our clients.”


Speaking about Aureus, Paula Fernandez, Global Director – Head of Data Tools & Analytics, Kinetic WW, “At Kinetic we understand that our business needs to be driven by Data and Technology to provide a leading service. Aureus in India will drive better strategic capabilities to our solutions, as we integrate different sources of data to provide a better understanding of the media and the consumer landscape. This is the first stage of implementation of a system that is continuously evolving to adjust to the rapid changes of our industry. Following stages will include an improved integration with the market place to allow a seamless transaction with the vendors, and the implementation of more complex digital planning and buying capabilities.


The unveiling happened in the midst of key Kinetic clients and select members of the A&M fraternity.


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