Keshet Asia expands base in Mumbai

17 Apr,2017

By A Correspondent

 

Keshet Asia, the Hong Kong-based subsidiary of Keshet International (KI), has expanded its footprint with two major hires and an office opening in Mumbai.

 

Arpit Agarwal

Mihir Karlekar

Arpit Agarwal will lead the Indian operation on the ground as Director, India and SAARC (South Asian Association for Regional Cooperation) reporting to Gary Pudney, Head of Asia. Mihir Karlekar joins Arpit as Senior Sales Manager, India and SAARC.

 

Together they will seek to increase the volume of KI’s scripted and non-scripted formats being adapted for Indian audiences and uncover local IP for international distribution. They will also co-develop with Indian creators and begin to lay the foundations for an eventual local production

 

The Indian operation has been established following the launch of two flagship KI properties in the country; the epic 110-episode adaptation of Prisoners of War (BandiYuddhKe) which is currently airing on Star Plus and the country’s first ever live voting talent show Rising Star which is airing Colors.

 

Said Gary Pudney, Head of Keshet Asia: “India is a vibrant market in which we see huge potential. The success of Prisoners of War and Rising Star has demonstrated our catalogue’s ability to resonate with local viewers, but as well as selling more content into the region, we are equally keen to begin producing and acquiring IP.With Arpit and Mihir on board, we feel we have theright people in place tocapitalise on our success and drive the business forward.”

 

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