Kellogg’s launches a new variant – Special K Protein & Fibre

03 Apr,2017

By A Correspondent


Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio and along with it comes a new advertising campaign.


Speaking on the new variant, Sangeeta Pendurkar, Managing Director at Kellogg India said: “Every new offering from the Kellogg’s bowl is to address a specific consumer need. This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead. Through the Special K portfolio, we are trying to address a bigger shift in mind set and inculcate the importance of eating a balanced, nutritious meal and not eating less in one’s journey to stay fit.”


Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson sharing the creative thought behind the campaign. “The heart of this campaign is about being in step with today’s health conscious women. They are looking for healthier ways to manage their weight rather than diet. And this point is made in our ad by none other than Deepika Padukone – a terrific example of someone who believes in leading a healthy lifestyle by eating well balanced meals including a nourishing breakfast and exercising regularly.”


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